How much do ChatGPT Ads cost?

• The minimum daily budget is $25 for ad accounts billed in USD.
• For click campaigns, OpenAI suggests starting with a maximum bid of $3 to $5 per click.
• Ads are sold in a relevance-weighted, second-price auction, so there is no fixed price per click.
• You are billed after ads run (postpay), not up front.
• We did not find a CPM rate card, a minimum monthly commitment or performance benchmarks on the OpenAI pages we read.

Source: Create campaigns for ChatGPT Ads and Ads in ChatGPT: the basics.

• A daily budget is the average you want to spend per day over a seven-day period, not a same-day limit. Spend can reach up to twice the daily budget on one day and up to seven times it over the week.
• A campaign-total budget is the most you are willing to spend across the whole campaign.
• Billing is postpay. For self-serve card accounts, your card is charged when your unpaid spend reaches the account's payment threshold. OpenAI's example: with a $25 threshold, the card is charged once the account accrues $25 in unpaid spend.
• The payment threshold is not a campaign budget and not a spend cap. Any balance left at the end of the month is also charged. If a payment fails, ads may stop delivering.
• Spend figures in reporting can lag by 7 to 8 hours, so a zero is not proof that nothing has accrued.

Source: Billing and payment and Create campaigns for ChatGPT Ads.

Ads appear below ChatGPT responses. An ad has an advertiser name, a favicon, a title, a description, a landing page and an image. OpenAI says it does not show ads to users on Plus, Pro or any Business plan, or to accounts it identifies as belonging to people under 18.

Source: Ads in ChatGPT: the basics.

• You choose the countries to target. For most campaigns you can also target states or regions, cities, markets and postal codes where available.
• You can limit delivery by platform: Android app, Android web, desktop web, iOS app or iOS web.
• At the ad group level you add context hints. They describe the topics where your business may be relevant and are not exact-match keywords.
• Reporting shows impressions, clicks, spend, click-through rate, average CPC, average CPM and conversions. You can also add UTM parameters to landing page links to see the traffic in your own analytics.

Source: Ads in ChatGPT: the basics.

You do not need an agency to buy ChatGPT Ads. OpenAI lists the United States as available for self-service sign-up in Ads Manager, as long as the business that advertises and is billed is based in a listed country.

Source: Ads Manager availability.

• Our ChatGPT Ads management is $2,000 per month plus ad spend, with a 3-month minimum.
• We require at least $1,500 per month in ad spend. That is our rule, not OpenAI's.
• Campaign setup and targeting: location, bids and budget, and the ad copy. Budget and bids reviewed every week. Conversion tracking set up and connected to GA4.
• We do not promise results, leads or return on ad spend.

Not a fit: a smaller ad budget. See who we are not for, the ChatGPT Ads service page and every price on the pricing page.

• Ads in ChatGPT: the basics, read October 2, 2026.
• Create campaigns for ChatGPT Ads, read October 2, 2026.
• Billing and payment, read October 2, 2026.
• Ads Manager availability, read October 2, 2026.
• OpenAI Advertising Terms, read October 2, 2026.