Which one first?
The difference
| Google Ads | Meta Ads | |
|---|---|---|
| Who you reach | People typing a search for what you sell | People scrolling, chosen by location and interest |
| Good for | Urgent, high-intent jobs, such as a repair someone needs today | Offers, seasonal pushes and reminding people who know you |
| What it runs on | Ad text and a landing page that matches the search | Images and video, refreshed every month |
| What we include | Management, a weekly call, reporting | 4 creatives a month, made by us, plus management |
What it costs
Google Ads and Meta Ads together are $6,000 per month plus ad spend. One platform alone is $4,000 per month. You pay the ad platforms directly. We manage the spend and never hold your money.
Questions people ask
Should a small local business start with Google Ads or Meta Ads?
Start where your customers are when they decide. If they search when they need you right now, start with Google Ads. If they plan ahead or need reminding, start with Meta Ads. If both are true and the budget allows, run both.
What is the difference between Google Ads and Meta Ads?
Google Ads reaches people who are typing a search, so they already want the service. Meta Ads reaches people while they scroll, by location and interest, before they ask.
How much ad spend do I need?
We require at least $1,500 per channel per month in ad spend. Our management fee is $6,000 per month for both platforms or $4,000 for one.
Last updated September 28, 2026