The short answer
Managed GEO is priced as its own monthly line by The HOTH ($1,500, $2,500, $5,000 or $10,000), TESSA (from $1,850) and WebFX (from $3,000). WebFX's cost guide gives $1,500 to $5,000 a month for a small business, basic strategy. USA Marketing Pros charges $1,500 once, then $399 or $695 a month. Third Marble and Montrelia include AI visibility in SEO plans: $499 to $3,499 a month at Third Marble, $2,000 at Montrelia.
At The HOTH, TESSA and USA Marketing Pros, a business that needs both SEO and GEO pays 2 lines. What each earns is in GEO vs SEO.
What agencies publish
| Provider | Published price, read October 6, 2026 | What the price counts | Billing and terms |
|---|---|---|---|
| The HOTHIts own monthly program, AI Discover | AI Discover: $1,500 (Accelerate), $2,500 (Advance), $5,000 (Dominate) or $10,000 (Elevate) a month. | Off-page work: earned media, media links, digital PR and brand mention monitoring, plus a dashboard for AI Overview appearances. | Its managed-services page says no long-term contracts and lists three tiers; its AI Discover page lists the fourth. Managed SEO is a separate program from $1,000 a month. |
| TESSA Marketing & TechnologyMcLean, VA. GEO is its own line. | Generative Engine Optimization: starts at $1,850 a month. | AI-citation content optimization, entity and schema work, AI-visibility tracking and reporting. No counts listed. | No minimum term quoted. Local SEO is a separate line, also from $1,850. |
| WebFXA cost guide, plus its own starting price | Its own GEO service: starting at $3,000 a month. Its guide: small business, basic strategy, $1,500 to $5,000 a month; all agency GEO, $1,500 to $50,000 or more; projects $5,000 to $50,000; hourly $50 to $300. | The guide's ranges are by business size, not by deliverables. The page does not list what the $3,000 service includes. | The page says Last Updated: May 26, 2026. |
| USA Marketing ProsArlington, VA. A project, then posts. | GEO Foundation: $1,500 once. Monthly plans: $399 (1 post) or $695 (2 posts) a month. | Foundation: up to 15 pages restructured ($75 per extra page), an llms.txt file, FAQ schema and a baseline AI visibility snapshot. Monthly plans: posts and a monthly AI visibility report. | Foundation is paid in full upfront. GEO monthly plans have no minimum term. Its Starter local SEO has a 6-month minimum. |
| Third Marble MarketingRichmond, VA. AI visibility inside SEO plans. | SEO plans: $499 (Basic), $1,299 (Enhanced) or $3,499 (Premier) a month. | Basic: 15 pages optimized a month and “Minimal AI Search Visibility”. Enhanced and Premier list AI search visibility work, backlinks and content. | The prices page lists no GEO-only price. |
| MontreliaSEO and GEO are one plan. | $2,000 a month plus $1,000 once. | A written report every week, including the raw AI answers. A 60-minute call every 2 weeks. Full Google Business Profile work: setup, optimization and review management. Up to 2 new or improved pages on your site per month. | 3-month minimum, then month-to-month. A one-time setup fee of $1,000 is charged once when the plan starts. |
USA Marketing Pros says of GEO and SEO, "You need both." Its Starter local SEO ($1,500 a month) plus the $399 GEO plan is $1,899 a month, after $995 (SEO Launch) and $1,500 (GEO Foundation) once, $2,495 in all. USA Marketing Pros lists a 6-month minimum on Starter local SEO. TESSA lists local SEO and GEO as two lines, each from $1,850, so $3,700 a month for both; its page does not say whether both are required.
What tracking software costs
Six tools are listed and five print a dollar price; their paid entry plans run $29 to $295 a month.
| Tool | Price, read October 6, 2026 | What the price counts | Where a run is set |
|---|---|---|---|
| Otterly.AIAnnual billing is 15% less. Free trial, no length given. | Lite $29, Standard $189, Premium $489 a month. | 15, 100 or 400 prompts, checked daily, on ChatGPT, Google AI Overviews, Perplexity and Copilot. Gemini, Google AI Mode and Claude cost extra. | A country, set per prompt. |
| BrightLocal TrackLocal AI Visibility Tracker included | $31 a month billed annually ($369 a year), or $41 billed monthly, for 1 location. | Up to 20 prompts on ChatGPT, Google AI Overviews and Google AI Mode. Each location is run twice a month. 14-day free trial. | A specific location. The page says each query is anchored to one. |
| Ahrefs Brand RadarSold standalone | Brand Radar AI from $199 a month. Custom prompt packages: $50, $100 or $250 a month. | A check is one prompt, on one platform, in one location. The $50 package has 2,500 checks a month; extra checks cost $0.020 each. | A location is part of each check. The pricing page does not say how fine it can be set. |
| Semrush AI Visibility ToolkitThe standalone toolkit has no free trial | $99 a month. Another 50 prompts: $60 a month. Another domain or location for Brand Performance reports: $99 each. | 25 prompts tracked daily, for 1 domain. | Brand Performance reports: a country, state, region or city. Prompt tracking: countries and territories. |
| AthenaHQAnnual billing is 17% less | Starter $295 a month. A free Essential plan has 300 credits. | Starter: 3,600 credits a month, where 1 credit is 1 AI response. | The pricing page lists multi-region support under Enterprise only. |
| ProfoundNo dollar price on its page | A free trial and a custom-priced Enterprise plan. | Trial: 50 prompts daily for 7 days, on ChatGPT, Gemini and Google AI Overviews. | Trial: 1 region. |
Entry plans track 15 prompts (Otterly Lite), 20 (BrightLocal) and 25 (Semrush). The units differ (prompts, checks, credits) and so do the schedules: Otterly checks daily, BrightLocal runs each location twice a month, so a similar price buys different amounts of data.
Which one fits
- If you have one location and only want to know whether assistants name you, buy a tracker: BrightLocal Track is $31 a month billed annually, for 20 prompts, and costs less than any agency above.
- If your site already has the SEO groundwork and you want a one-time project: USA Marketing Pros' GEO Foundation is $1,500 for up to 15 pages, below our $7,000 minimum term.
- If you want off-page placements and no long-term contract: The HOTH starts at $1,500 a month, $500 under our plan, and lists earned media and links.
- If you want SEO, Google Business Profile work and weekly raw AI answers on one bill: our plan, described on the GEO page and the SEO page, is $2,000 a month plus $1,000 once. The minimum term is 3 x $2,000 + $1,000 = $7,000. It does not fit a budget under $2,000 a month; the SEO cost calculator says what fits.
What the numbers cannot tell you
- A starting price is a floor. TESSA's page says one location in one market sits at the starting figure, and more locations, a larger site or a more competitive market raise it.
- Agency prices count different work (off-page placements, pages restructured, posts, pages optimized a month), so a lower monthly price is not a lower price for the same work.
- Location differs by tool: BrightLocal anchors each query to a location, Otterly sets a country per prompt and Peec sets location by country code. A country setting places the run in the country, not in the town.
- Answers vary. In SparkToro's test (600 volunteers, 12 prompts, 2,961 runs, run November and December 2025, published January 27, 2026) the chance that ChatGPT or Google's AI gave the same list of brands twice was under 1 in 100. Read a tracker as a count over repeated runs; the sample size calculator shows the range a count allows.
- GEO quotes may list llms.txt or FAQ schema, as USA Marketing Pros does. Google's position on both is in GEO, AEO and llms.txt: claims checked.
- No price here buys a mention, and we have no client results. Our own two Ask Brave checks (September 28 and October 2, 2026) named Montrelia in 0 of 4 buyer questions each time, as the AI visibility scoreboard shows.
Sources
| Page | Date the page gives | Does the publisher sell it? |
|---|---|---|
| The HOTH, AI Discover and managed services | AI Discover modified August 26, 2026, and managed services June 1, 2026, in the page data | Yes: managed SEO and AI Discover |
| TESSA, pricing | Modified October 5, 2026, in the page data | Yes: SEO, GEO, ads and websites |
| WebFX, GEO cost guide | Last Updated: May 26, 2026 | Yes: GEO and SEO services |
| USA Marketing Pros, GEO and local SEO | No date found | Yes: GEO and local SEO |
| Third Marble Marketing, SEO prices | No date found | Yes: SEO, ads and websites |
| BrightLocal, pricing and tracker announcement | Both modified September 10, 2026, in the page data | Yes: local SEO software and the tracker |
| Otterly.AI, pricing and data collection | Data collection page dated July 17, 2026 | Yes: the tracker |
| Ahrefs, pricing | No date found | Yes: SEO software and Brand Radar |
| Semrush, AI Visibility Toolkit and pricing | No date found | Yes: the toolkit and Semrush One |
| AthenaHQ, plans | No date found | Yes: the tracker |
| Profound, pricing | No date found | Yes: the tracker |
| Peec AI, setting up prompts | Modified October 1, 2026, in the page data | Yes: the tracker. Its plan prices were not readable, so none is listed. |
| SparkToro, AI inconsistency test | Published January 27, 2026; modified June 28, 2026, in the page data. The test ran in November and December 2025. | No: it sells audience research software, not a tracker. |
| Montrelia, pricing | Prices as of October 2, 2026 | Yes: our own plan |
Questions people ask
What does GEO cost at Montrelia?
$2,000 a month, with SEO in the same plan, plus a one-time $1,000 setup fee. The minimum term is 3 months, which is $7,000 in all, then month-to-month. The plan includes a written report every week, including the raw AI answers.
Is there a free way to try an AI visibility tool?
On October 6, 2026: AthenaHQ lists a free Essential plan with 300 credits, Profound a free trial of 50 prompts daily for 7 days, BrightLocal a 14-day free trial of up to 20 prompts, and Otterly a free trial (length not given). Semrush says its standalone AI Visibility Toolkit has no trial, while its pricing page offers a 7-day free trial and lists 50 prompts in Semrush One Starter.
Can I do GEO myself for less than an agency?
WebFX's guide puts do-it-yourself tools at $10 to $250 or more a month, some free. It also says a software-only budget still needs someone to review the data and update pages. WebFX sells GEO services, so read that as a seller's view. Your own hours are the other cost.
Can any provider guarantee an AI assistant will name my business?
No. USA Marketing Pros' own page says no honest provider can guarantee a citation, because AI answers are not directly controllable. We do not promise a recommendation, a ranking, a date or a number of leads.
Last updated October 6, 2026